A 40-year story
Our mission of providing quality and personalized eyewear started 40 years in Uruguay, a country heir to European traditions. We started as opticians, where we learned from our Spanish teachers that combining right crystals with the right frame was a real challenge that had to be as personalized as it can get. As the years passed by, we understood that monopoly and standardization of the field were leaving gaps for non-satisfaction of thousands of opticians and final customers. That’s when we decided to move forward and design, import and distribute our own products, attending especially, those demanding needs of comfort, style at affordable prices.
We started this journey in Uruguay 10 years ago, then we expanded our business to Paraguay and we have experience dealing in the US market.
Our products are made with high-quality materials and are designed thinking in specific needs, such as strap bridge eyeglasses which are thought for those who are seeking for a high comfort while wearing glasses; or also extra large bridge, a new product that came up for those customers with wide nose bones that are suffering from constant pinching.
Nowadays, we have different lines that are positioned in the South American market, using different materials (TR90, acetate, metal, titanium, flexible titanium, etc).